Loconomy

Can Local, Fresh & Delicious Food be Affordable?


Yes, with Lettuce, it can be!

We believe access to high-quality, nutritious, fresh, and affordable food should be a basic human right.

Explore how Lettuce compares in price/value to other places you can buy food:

 

Lettuce vs. the Grocery Store

On average, the total cost of what Lettuce delivers every week comes to less than what you would pay at the grocery store per serving. As an example, here's a breakdown of what's in the produce container for the dish Chicken Shawarma Salad.

 


 

Price: ~$12.50

$40 for 3 meals (4 servings each)

 



Time consumed: Priceless
Inconvenience: Priceless
Gas: ~$2/gal
Carbon footprint: Significant


So, the only question is: Why would you not?

Notes:
– Based on recent average grocery store prices for organic produce across the US.
– Prices for items such as herbs are per bunch, because that is how they are typically sold. But recipes rarely require more than a few sprigs.
Result: The remainder often rots in the fridge and needs to be thrown out. Lettuce includes only what a recipe needs – so you save money, time, space and avoid waste.

Lettuce vs. National Meal Kit Services

Not only is Lettuce better than all other meal kits - local, fresh with no wasteful packaging - it is also a lot more affordable. See for yourself!



 


Price is just one aspect of it. Compared to other meal kit services, Lettuce is better every other way, including:


 

So, How Are Lettuce Prices So Low?

We are reinventing the where, when, what, why and how of the way food is grown, packaged and delivered - eliminating efficiencies, while improving quality.

Over the decades, correctly or incorrectly, local, fresh food has ended up being perceived as expensive.


There are a whole bunch of unfortunate reasons that have brought us to a place where 'Big Ag' and 'Big Food' dominant our food chain.


 

Lettuce is on a mission to change that, for real and at scale.


We are creating a new economic model and supply chain that enables fresh, local food to reach people living in those neighborhoods, affordably.

 

Here are a few factors that enable us to spawn a low cost, high-quality urban farming network and food delivery service:

 

We partner with local farmers

This allows us to have an economic model that's quite different from typical food retailers, online or offline.

New farming model

To make urban farming viable, we are turning perceived disadvantages into advantages
in everything we do.

Sustainability

From zero-waste packaging to composting, environmentally sustainable practices turn into economic advantages.

Hyperlocal logistics

Getting food from hundreds of small farms to households is a logistical nightmare for most and is what we do best and are getting better at everyday.

Reduced food waste

Fresh food is expensive partly because 40% of it is wasted. Our ecosystem cuts food waste down dramatically - and we pass those savings to you.

Technology-driven

Technology is at the heart of every thing we do, strengthening our operational and
economic models with each
passing day.